For a more detailed outline of the program and training objectives please
open this document. Sales
Certificate Program Outline
The program is comprised of three class sessions that will cover the following sales topics:
- Develop a Master Plan to define goals and manage the sales process
- Successfully sell on a consultative level, by applying interviewing practices
- Effectively communicate your product/service superiority
- Utilize solution-based sales skills to build stronger client relationships
- Refine persuasion skills to overcome barriers and meet customer needs
- Know when - and how - to close the sale
- Productively manage your time and territory
- Match your sales approach to the personality of your customer
- Cultivate new business while maintaining existing accounts
- Manage long-term client relationships
The fourth class allows each participant to put their learning and current sales role into practice by role playing sales scenario's relevant to their industry in the UNCW Sales Laboratory and receive one-on-one feedback and coaching from the instructor as well as multimedia feedback and imaging.
An EEO/AA institution. Accommodations for disabilities may be requested by calling (910.962.2237) at least three days prior to an information session.
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