Marketers determine consumer needs and translate those needs into products and services. Marketing is a practical, career-oriented, professional major that requires analytical abilities, logic, communication skills, and creativity.

The Department of Marketing provides courses and other academic support for the B.S. degree in Business Administration with an option in Marketing. In addition, the department is actively involved in the International Business option, the Master of Business Administration, and the Master of Science in Accountancy.

The department currently has over 400 undergraduates concentrating in the Marketing option.

The Marketing faculty have diverse teaching and research interests. They hold doctoral degrees from the University of Cincinnati, Florida State University, University of Georgia, Indiana University, Mississippi State University, University of South Carolina, University of Southern California, and Virginia Tech. The faculty is supplemented with several adjunct faculty and an Executive-in-Residence who provide a wealth of academic and professional experience to the department.

Students are encouraged to join the marketing and professional selling fraternity, Pi Sigma Epsilon. With one of the most active chapters in the country, UNCW's PSE students compete at regional and national competitions and organize major events, such as the popular "Spring Wing Fling."

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