Faculty Biographies
Dr. Justin Anderson is an Assistant Professor of Marketing at UNCW's Cameron School of Business. His research focuses on the marketing of entertainment experiences, and also explores brand marketing and management issues, including brand extensions and brand equity. Justin earned his Ph.D. at the University of Southern California, his MBA at the University of Illinois, and his undergraduate degree from the University of Wisconsin. Prior to entering academia, Justin worked as a research analyst at BBDO Chicago advertising agency, and formerly served as an officer in the United States Air Force.
Dr. Katherine B. Hartman is Assistant Professor of Marketing in the Cameron School of Business. Katie received a Ph.D. in Business and a Masters of Business in Marketing from the Kelley School of Business at Indiana University in Bloomington, IN. She also received a Masters of Business Administration and a Bachelors of Business Administration from Ohio University in Athens, OH. Broadly, her research interests include topics in the areas of retailing, business-to-consumer personal selling, and business-to-consumer interpersonal communications. Her dissertation focused on consumer perceptions of influence strategy use by retail sales associates during in-store sales situations. Prior to joining the UNCW faculty, she taught marketing research and managerial marketing at Indiana University and consumer behavior and introduction to marketing at Ohio University.
Dr. Vince Howe, Associate Professor of Marketing, has been at the Cameron School of Business since 1988. He served as Associate Dean from 1994-1999, and as the Department Chair from 1992-1994. Prior to joining the faculty at UNCW, he was an Assistant Professor at the University of Kentucky and an Instructor at the University of Georgia. Previously, Dr. Howe was a market manager with Ford Motor Company. Dr. Howe holds the following degrees: Ph.D., University of Georgia, MBA., University of Georgia, BS., University of Georgia.
Dr. James B. Hunt is Professor of Marketing and Chair of the Department of Marketing in the Cameron School of Business, University of North Carolina Wilmington. He holds an undergraduate degree in business from High Point University, an MBA from Vanderbilt University, and a Ph.D. in marketing from Florida State University. James has numerous publications in the areas of consumer behavior and promotion, including articles in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, and the Journal of Business Research. He has been at UNCW since 1990, and has received the UNCW Chancellor's Teaching Excellence Award, the Distinguished Teaching Professorship Award, and the Board of Trustees Teaching Excellence Award. Believing that "we are what we consume," James is a barbecue sandwich chased with a cold beer at a ball game. He enjoys discovering waterfalls, climbing lighthouses, and playing drums with crisp cymbals.
Ms. Tori Jones, instructor of marketing, was UNCW's "Outstanding Graduate in Marketing" as an undergraduate. She also holds an MBA from the University of Georgia. Tori owns and manages an advertising and promotion agency in Wilmington.
Dr. Brian R. Kinard, Assistant Professor of Marketing, received his Ph.D. in Marketing from Mississippi State University. Brian has several years of experience serving in various marketing and management capacities in the grocery industry. He currently teaches undergraduate Principles of Marketing and Marketing Research courses and actively engages in research related to retail technology, advertising effects on unhealthy consumption behavior, and health care marketing. He currently serves as a reviewer for several academic journals and professional organizations and has made numerous contributions to scholarly publications, including the Journal of Services Marketing, Transportation Journal, Marketing Management Journal, and The Health Care Manager. Most recently, Brian examined the effects of self-service retail technology on consumer shopping experiences. Prior to joining the UNCW faculty, he taught Retailing and Buyer Behavior at Georgia Southern University and Professional Sales at Mississippi State University.
Dr. Lynnea Mallalieu, Associate Professor of Marketing, holds a Ph.D. in Marketing from Virginia Tech, an M.S. in Marketing from the University of Salford (England), and a B.A. in Journalism from Pennsylvania State University. Lynnea's primary research interests are in consumer behavior and professional selling, and her teaching responsibilities are in the areas of professional selling and sales management. Before coming to UNCW, she taught for several years at Iowa State University.
Dr. Tracy Meyer, Assistant Professor of Marketing, received her Ph.D. in Marketing from the University of Cincinnati in 2005. Her research interests focus on the psychology underlying consumers' reactions to minor stress-producing events that occur in retail shopping encounters. Specifically, she is interested in how hassling events influence attitudes toward re-frequenting a particular store. Tracy is also interested in the assessment of blame that occurs as a result of a product harm crisis. An individual can assign blame to any number of parties involved in the crisis. She is studying differences in the assessment of blame related to age based factors. Additional topics in marketing that she finds intriguing include biased information processing, the underlying dimensions of credit card usage, and the mature market segment.
Mr. Jay Murray, instructor of marketing, has a wealth of sales and sales management experience, culminating with the position of Director of Strategic Accounts for 3M Company / Imation Corporation. Recipient of the “top performer award,” Mr. Murray worked as an account executive and sales manager of the eastern region, as well as servicing global accounts. Mr. Murray has previous teaching experience with several schools, including Iona College and Fordham University. He is presently a member of the Cameron Executive Network. Mr. Murray holds an MBA from Fordham University and a B.A. in English from Manhattan College..
Dr. Thomas Porter, Associate Professor of Marketing, teaches Internet Marketing, Marketing Strategy, and graduate Marketing Management. Thom's research fits within one of two broad categories. The first can be described as research designed to help marketing managers understand and overcome marketing "problems." Research in this area has looked at problems within the context of marketing strategy implementation, sales management and new product development. The second research stream deals with understanding and delivering customer value within the context of internet marketing. His publications have appeared in the Journal of Personal Selling and Sales Management, Journal of Business Research, Business Horizons, R&D Management, Contemporary Research in E-Marketing, Industrial Management, Journal of Marketing Education, and the International Journal of Conflict Management. He holds a Ph.D. and MBA from Indiana University, and an undergraduate degree from Purdue.
Ms. Linda Root, instructor of marketing, is a retired USAF Engineering Officer. She has owned two businesses, Root Engineering and MERROOT Enterprises, and has taught a variety of classes over the last 25 years for University of Maryland, City Colleges of Chicago, and McKendree College. Linda holds an MBA from Auburn University, and a B.S. in Industrial Engineering & Operations Research from Virginia Tech.
Dr. Lisa Scribner, Associate Professor of Marketing, has been at CSB since 1997. Prior to joining the faculty, she was an Instructor and Teaching Assistant at the University of South Carolina. Lisa holds a Ph.D. in Marketing from the University of South Carolina, a BSBA in Marketing & Spanish from Ball State University, and a Bachelors in Business from Instituto Tecnologico y de Estudios Superiores del Occidente (Mexico).
Dr. Patricia Voli, instructor of marketing, holds a Ph.D. in Marketing from Old Dominion, an MBA from Xavier University, and an undergraduate degree from Rutgers University. Pat's teaching and research interests are in the area of integrated marketing communications.
