Dr. Lynnea Mallalieu
Associate Professor of Marketing
Cameron Hall 240D 
The University of North Carolina Wilmington 
Wilmington, NC 28403 
910-962-7325
email: mallalieul@uncw.edu

Fall 2009

Sales Management

Professional Selling

 

                                                 


Sales Management

Syllabus
Salesperson Performance
Motivation
Personal Characteristics and Aptitude
Recruitment
Compensation
WBYL Case
Training
Power and Motion
Case Table
Evaluation

 

 

Principles of Marketing

Syllabus
Chapter 1
Chapter 2
Chapter 3
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Team Assignment
Restaurant Letter

Professional Selling

Syllabus
Exam 1 topic
Exam 1 topic
Ethics
Making the sales call
Grade Sheet
Overcoming Objections
Grade Sheet 2
Role play 2 Ping
Role Play 2 Wilson
Closing the Sale
Adaptive Selling


International Marketing

Syllabus
Culture Topic
Culture cont
Political Environment
Legal Environment
Trading Blocks
Trading Blocks2
Products
Price
Promotion
International Sales/Management
Int sales cont
Place
Sample Article

 





 


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Last Updated on August 16, 2004 UNCW Home Page