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Dr. Thomas Porter
Associate Professor of Marketing
Cameron School of Business
Cameron Hall 240N
UNC Wilmington
Wilmington, NC 28403
910-962-7466
email: portert@uncw.edu
Curriculum Vita |
Recent Publications
Porter, Thomas W., “Customer Goals
Online” Encyclopedia of E-Commerce,
E-Government and Mobile Commerce. Mehdi Krosrow-Pour ED. Idea Group
Reference: Hershey: PA 163-167.
Porter, Thomas W., (2006). “User Centered Design and Marketing: Online
Customer Value” Contemporary Research in E-Marketing, Vol. 2. 88-105
Porter, Thomas W. and Daniel C. Smith, (2005). “Tactical Implementation
and Murphy’s Law: Factors Affecting the Severity of Problems,” Journal
of Business Research, 58, 1702-11.
Porter, Thomas W. and Thomas N. Janicki, (2005). “The Effects of Goals
on Customer Evaluations of Websites,” E-Business Review, Vol. V. 171-75.
Harper, Stephen C. and Thomas W. Porter, (2003) “Traversing the
Execution Mine Field.” Industrial Management. Vol. 45 (5). 8-13.
Lilly, Bryan S. and Thomas W. Porter, (2003). “Improvement Reviews in
New Product Development,” R&D Management. Vol. 33 (3). 285-296.
Lilly, Bryan S., Thomas W. Porter and William Meo, (2003). “How Good Are
Managers at Evaluating Sales Problems,” Journal Of Personal Selling and
Sales Management. Vol. 23, No. 1. 51-60.
Porter, Thomas W. and Stephen C. Harper, (2003) “Tactical
Implementation: The Devil is in the Details,” Business Horizons,
Jan/Feb. 53-60.
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