Achieve Betters Results from Your Company: Marketing Plan

Develop a marketing plan for the following benefits:

• Analysis of products and services looking at factors such as profitability, cash management, and volume.
• Determine best customer mix market analysis.
• Effective pricing strategies.
• Sustainable competitive advantages.
• Effective, cost-efficient promotional plan.

Achieve Betters Results from Your Company: New Markets

Develop new markets:

• International Business Development
• Government Procurement Assistance
• Business & Research Services
• Boating Industry Services
• Technology Development and Commercialization

Achieve Betters Results from Your Company: Cash Management

Cash management education includes:

• Accounts receivable and payable management.
• Cost control.
• Sources of short-term capital.
• Bookkeeping, budgeting, tracking progress-to-plan.
• Ways to increase revenue.
• Financial recovery plans.

Achieve Betters Results from Your Company: Human Resource

Human Resource management includes:

• Organizational development.
• Measuring and rewarding productivity.